Customers can make the best of allies on just one condition - that you engage them in a 2-way talk. When your customer comes up with a new product idea, it's backed with a guarantee that it shall sell. Plus it needs no reseach.
[Original pic by noluck]
→ in joysome pursuit of interesting ideas, a frothy cappuccino & a good movie → market segment manager at IBM → (views expressed here are my own, not my employer's)