The web is an open book when it comes to measuring results. But then it's not as simple. One size doesn't fit all when there are many ways to skin the cat.*
*Some of the content from The Economist can only be accessed by subscribers.
[Original pic by stillben2001]
→ in joysome pursuit of interesting ideas, a frothy cappuccino & a good movie → market segment manager at IBM → (views expressed here are my own, not my employer's)