The Dell Regeneration Facebook Graffitti campaign is being hailed as a seemingly text-book example of a social media campaign with lots of impressive-sounding numbers. But has it spurred "affinity towards the brand from green leaning consumers?" I doubt it.
[Original pic by Claudecf]
Thursday, March 27, 2008
What are the numbers hiding?
→ in joysome pursuit of interesting ideas, a frothy cappuccino & a good movie → market segment manager at IBM → (views expressed here are my own, not my employer's)