Social Object. Something - anything - that compels people to connect with each other. Examples - music, books, fictional characters, tv shows, ideas, pictures, links, gadgets, celebrities, etc. The thinking goes that successful social networks are those which form around social objects.
[Original pic by Cody Simms]
Friday, April 25, 2008
Social jargon: Social Object
→ in joysome pursuit of interesting ideas, a frothy cappuccino & a good movie → market segment manager at IBM → (views expressed here are my own, not my employer's)