A short post from the Wall Street Journal blog that nails the three reasons why most online communities built by businesses fail.
[Via Noah Brier/Pic courtesy kellan]
Saturday, January 31, 2009
Why most online communities fail
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→ in joysome pursuit of interesting ideas, a frothy cappuccino & a good movie → market segment manager at IBM → (views expressed here are my own, not my employer's)
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”We have to learn how to EARN prime time now that we can’t always buy it.” James Chodwick
"There are no masses; there are only ways of seeing people as masses" - Raymond Williams
"There is paid media and earned media. In television, there’s really no such thing as earned media (as) you are not on even footing. On the internet it’s a fair fight." - Matt Freeman
''We’re not in the business of keeping the media company alive.We’re in the business of connecting with consumers." - Trevor Edwards
"When you create a utility, you’re creating something that gives people time back. It becomes less about information as pollution and more about information to help people get through life." - Nick Law
"Social media measurement is like radar. You can't fly a plane without radar. The question is how much radar do you need." -Pete Blackshaw
"Giving people a platform for expression doesn’t necessarily create buzz and demand. It only amplifies what the opinion was in the first place... it’s better to think of social media tools as amplifying customer opinion rather than improving it." - Joshua Porter
"The real world map shows what we humans have been given to work with. The Web shows what we have chosen to care about." - David Weinberger
"Think of the web, of the Internet itself, as water. Proprietary platforms based on the web are ice cubes. They can, for a time, suspend themselves above the web at large. But over time, they only ever melt into the water. And maybe they make it better when they do." - Anil Dash
"There are no masses; there are only ways of seeing people as masses" - Raymond Williams
"There is paid media and earned media. In television, there’s really no such thing as earned media (as) you are not on even footing. On the internet it’s a fair fight." - Matt Freeman
''We’re not in the business of keeping the media company alive.We’re in the business of connecting with consumers." - Trevor Edwards
"When you create a utility, you’re creating something that gives people time back. It becomes less about information as pollution and more about information to help people get through life." - Nick Law
"Social media measurement is like radar. You can't fly a plane without radar. The question is how much radar do you need." -Pete Blackshaw
"Giving people a platform for expression doesn’t necessarily create buzz and demand. It only amplifies what the opinion was in the first place... it’s better to think of social media tools as amplifying customer opinion rather than improving it." - Joshua Porter
"The real world map shows what we humans have been given to work with. The Web shows what we have chosen to care about." - David Weinberger
"Think of the web, of the Internet itself, as water. Proprietary platforms based on the web are ice cubes. They can, for a time, suspend themselves above the web at large. But over time, they only ever melt into the water. And maybe they make it better when they do." - Anil Dash