Building online communities comes naturally to some brands while for others it takes some lessons. So while Mattel and Nike hit the right notes, The Coke Show didn't quite make it socially.
[Original pic by Vicki and Chuck Rogers]
Saturday, January 12, 2008
Anti -social to a point
→ in joysome pursuit of interesting ideas, a frothy cappuccino & a good movie → market segment manager at IBM → (views expressed here are my own, not my employer's)