There might be some relief for e-commerce companies in the form of clickprints - a unique pattern of web surfing behavior based on actions such as the number of pages viewed per session, the number of minutes spent on each page and so on. Going by this report, it doesn't take too long to identify an individual's clickprints. And anywhere between three to sixteen sessions should determine yours.
[Original pic by smil]
Saturday, January 12, 2008
Clickprints will tell...
→ in joysome pursuit of interesting ideas, a frothy cappuccino & a good movie → market segment manager at IBM → (views expressed here are my own, not my employer's)