The new brand graveyard

If you are a brand preparing to jump on to the apps bandwagon read on to find out why exercising caution may not be such a bad idea after all.

Why Brands Need a New Kind of Leader...

As conversations with customer matter more, brands like Intel look towards social-media evangelists as the glue that makes 'that' conversation happen.

Blogging now 'Mainstream' among Women (Consumers)

Of the general population of online women who write blogs, 58% post entries at least weekly and of those who read blogs, 80% do so at least weekly - claims a recent study by BlogHer and Compass Partners (U.S.). Interestingly it's also at the cost of traditional media: some 24% of the women overall watch less TV and another 25% and 22% of the general consumers read fewer magazines and newspapers, respectively.

[Original pic by 1000 watt dream]

Agencies don't get it!

So claims a study by TNS Media Intelligence/Cymfony that polled more than 60 marketers to gauge how they are faring navigating the world of social media and their vote of confidence in their agencies abilities to help. TNS found, in its words, "Agencies don't get it."

Pic courtsey christopherdale.

Quote me if you can # 2

Via Adweek.

Quote me if you can # 1

Via Adweek.