Wednesday, January 30, 2008

Social jargon: Tag cloud

Tag cloud. A tag cloud is a visualization of word frequencies. A tag cloud enables you to see how frequently words appear in a given text, or see the relationship between a column of words and a column of numbers. The more popular a tag, the bigger the text appears in the cloud. You can click on any word to jump to all the posts that “tagged” each keyword.

[Original pic by Danembraceddc]

Social jargon: Folksonomy

Folksonomy. A classification scheme that uses wisdom of crowd rather than experts to parse content. The idea of a folksonomy is closely related to tagging. It’s a folksonomy if you’re doing it on a social site like flickr or Technorati. Otherwise, you could just dub it tagsonomy.

[Original pic by RichardAM]

Tuesday, January 29, 2008

Social jargon: Facestalk

Facestalk. To look at pictures, read profile information and/or repeatedly check the status of an individual on Facebook. You can facestalk a friend, or even someone you have never met.

[Original pic by dailysnap]

Monday, January 28, 2008

Hop in and get twittering

An essential introduction to how Twitter works.

[Original pic by pandemia]

The life cycle of a blog post

If you are in mood for some behind-the-scenes action, here's a visual representation of the life cycle of a blog post, from Servers to Spiders to Suits - to You.

[Original pic by other things]

Sunday, January 27, 2008

Web 2.0 workplaces

Here's a peek into the offices of Web 2.0 companies (with a short intro for each - for the uninitiated).

[Original pic by Jerry Luke]

The Facebook Marketing Toolbox

If you're considering tapping into the Facebook user database for some high-profile targeted advertising, a good look at this list of 100 tools and tips should help maximize marketing opportunities that Facebook has to offer.

[Original pic by Leo Reynolds]

Friday, January 25, 2008

Facebook: The Invasion of Friends

An essential introduction to how Facebook works.

[Original pic by Inkyhack]

Thursday, January 24, 2008

Everything you wanted to know about Google but didn't know whom else to ask

An essential introduction to how Google works.

[Pic found via Andreia]

Saturday, January 19, 2008

Web 2.0: Bridge the gap

An essential introduction to how Web 2.0 works.

[Web trends map by Information Architects]

Wednesday, January 16, 2008

Social jargon: Googleganger

Googleganger. A person with your name who shows up when you google yourself.

[Unoriginal pic by guillermomadrid]

Social jargon: Social operating system

Social operating system. A social networking site like Facebook or MySpace that seamlessly integrates activities, including entertainment and shopping, to become a platform for online living.

[Original pic by vaXzine]

Social jargon: Geosniff

Geosniff. To search the Web by location, delivering regionally pertinent information to users and regionally pertinent users to advertisers.

[Original pic by Eloise Mason]

Social jargon: Bacn

Bacn. Spam by request. Pronounced "bacon", bacn is email which the recipient has signed up for, yet never has time to read.

[Original pic by Sappymoosetree]

Social jargon: Faceslam

Faceslam. To ignore or deny a friendship request on Facebook or any other social networking site.

[Original pic by elmada]

Social jargon: Lifestreaming

Lifestreaming. An online record of a person's daily activities, either via direct video feed or via aggregating the person's online content such as blog posts, social network updates, and online photos.

[Original pic by skinr]

Monday, January 14, 2008

The next small thing...

Widgets seem to be the new kids on the social networking block. While some in the silicon valley see them as the web revolution in the making, Facebbook and others ponder a remedy as they eat into social networks' ad revenues.

[Original pic by ilovemayalopez]

Sunday, January 13, 2008

United in sameness

Technology may be a great leveler in opportunities but probably not as much when it comes to attitude - where for now it has to merely content itself with mirroring societal values. Here's a study that reveals that Facebook and Myspace users reflect a class divide. The first are more likely to be college graduates from wealthier homes; and the latter high school dropouts from broken homes.

[Original pic by gabe gross]

Social Video 101

A primer on viral marketing.

[Original pic by Nadya Peek]

Saturday, January 12, 2008

Anti -social to a point

Building online communities comes naturally to some brands while for others it takes some lessons. So while Mattel and Nike hit the right notes, The Coke Show didn't quite make it socially.

[Original pic by Vicki and Chuck Rogers]

Clickprints will tell...

There might be some relief for e-commerce companies in the form of clickprints - a unique pattern of web surfing behavior based on actions such as the number of pages viewed per session, the number of minutes spent on each page and so on. Going by this report, it doesn't take too long to identify an individual's clickprints. And anywhere between three to sixteen sessions should determine yours.

[Original pic by smil]

Tuesday, January 8, 2008

Paris Hilton = Marketing 2.0

Link love - that's what makes Paris (the original queen of links) so famous.

[Original pic by Darwin Bell]

Saturday, January 5, 2008

Friday, January 4, 2008

The new age begins...

As the era of mass media makes way for one of personal and participatory media, it's impact can be felt not only in the way it's reshaping the media landscape. By giving it back its voice, new media is also transforming society as a whole. The survey of new media in The Economist captures this new rising spirit.*

*Some of the content from The Economist can only be accessed by subscribers.


[Original pic by smallritual]

Why we twitter?

Twitter has turned out to be the most popular microblogging tool since it was launched in October 2006. The white paper 'Why we twitter: Understanding microblogging usage and communities' attempts at showing how users with same intentions connect with each other at a community level.

PS: For some more interesting insights on twitter, read 'Social sixth sense'.

[Original pic by jakedobkin]

The corporate weblog manifesto...

Robert Scoble's list of things to consider before getting started on your product or company weblog.

[Original pic by arimoore]

Thursday, January 3, 2008

The new age CEO

See? tapas e O 2 full stop Stop Zero
In the web 2.0 era, online reputation goes hand-in-hand with radical transparency. But there's no such thing as half- naked. It's either full monty or nothing - some CEOs learn it the hard way.

[Original pic by spellwithflckr]

Channel 9...

... gave a control freak Microsoft an image makeover of sorts - in transparency. With or without the famous Robert Scoble, this company now boasts of more than 4,500 bloggers posting on every imaginable tech topic, from startups to SQL - partly spearheaded by a transparency revolution ignited by Channel 9 inside Microsoft.

[Original pic by Juan Nose]

Wednesday, January 2, 2008

Web Metrics

The web is an open book when it comes to measuring results. But then it's not as simple. One size doesn't fit all when there are many ways to skin the cat.*

*Some of the content from The Economist can only be accessed by subscribers.

[Original pic by stillben2001]

Tuesday, January 1, 2008

The buck stops here...

Advertisers and online visitors are trading the awkwardness of user generated videos for the glitz and tinsel of the professional ones. So, is the amateur hour really over as claimed here? Or is it just one side of the story?

[Original pic by kenyee]